What Can Businesses Learn from Protesters? (Part 2 of 2)

Bizcast is continuing our conversation with Management Professor Dan Wang about the connections between protests and business.

Part one examined the skills and leadership abilities protest organizers have in common with CEOs.

In this part, Wang explains the relationship that exists between businesses and consumers is analogous to protest movements responding to emerging societal trends.

Wang discusses his research on how demonstrations affect the public perception of companies and internal cultures of organizations, and he reflects on the type of self-interrogation needed to bring about changes in company culture.

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