Analytics in Action

Professors Daniel Guetta and Brett Martin discuss the history and value of the Analytics in Action class, which brings together MBA and engineering students with representatives from companies such as Viacom and Citigroup to solve real business problems in real time.

How the New Normal is Changing Brand Communications

Marketing Professor Elizabeth Friedman and Matthew Quint, director of the Center on Global Brand Leadership, offer insights on ways companies communicate both that they are open for business, and that they care about the well-being of their customers and employees.

A World of Hurt: The Impact of COVID-19 on Retail

Director of Retail Studies Mark Cohen offers his view on the changes coming to large retailers, many of which had already seen declining sales and store closures before the pandemic hit.

Diversity, Equity, and Inclusion at Goldman Sachs: Erika Irish Brown '98

Brown shared some of the measures she’s put into place that address racial injustice and help move the organization toward a place of equity.

Inspiring and Exhausting: Reporting on Political Campaigns

Alexis Levinson '21, a former reporter for Buzzfeed, and Knight-Bagehot Fellow Hannah Levintova '21, who writes for Mother Jones, explain what is it like for journalists to cover the final days of a political campaign.

The Journey is the Destination: Virgin Atlantic CEO Shai Weiss ’97

CEO of Virgin Atlantic Shai Weiss ’97 offers a behind-the-scenes look at the brand’s unique mission to make Virgin the world’s most loved travel company and talks about the firm’s commitment to diversity and the challenge that climate change poses for the airline.

 

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