Netflix: The Store!
Hoping for a revenue bump, #Netflix is now offering a shopping site to sell merchandise from some of their biggest TV and movie hits. The items include themed sweatshirts, baseball hats, throw pillows, toys & more.
Are there enough super fans out there to make this a success?
CBS Professor Marc Cohen shares his skepticism: “Most of them have a short shelf-life, unlike a Disney property, which is a generational long ride.”
Story via The New York Times: https://lnkd.in/gWrsUJi